Tips about Creating an Evergreen Content Strategy for your Website or Blog

It has been published on several authoritative websites that for any successful website there needs to be Evergreen Content. Content about topics which are relevant to the subject even after months and years is called evergreen content. Such content will be kept as reference by many because of their relevancy to the concerned website or blog. Even Though there are several articles which create hype through news and goes viral through social media are available for the masses the importance of reference websites and blogs never diminishes.

The content which comes as news articles, statistical surveys and information which are found periodically, content related to a particular event that happened once at some specific location, articles which are focused on trends are all examples of content that will fade away once the audience find it irrelevant after some months.

Commonly available content that does not have an expiry date includes things like Lists, Tips, Instructional Videos and How To Articles and certain kind of videos. However not all articles written in the above structure will be treated as evergreen content.The quality of the content that can be referred again and again over a period of time becomes evergreen content.

There are certain subjects that never become old and writing again and again about the same topic in a particular blog or website will make the readers bored. In such cases the content on a topic which will be having more significance will be shown in search engine results. In certain cases there might be articles which already contain the topics and a different view or opinion which details the subject in depth will become a new topic in search.

Publishing evergreen content should be part of every business organization. Having authoritative posts on blogs and whitepapers will make the website look professional. Also from the SEO perspective having evergreen content is a sure bet to be listed by search engines. 

Using Advanced Search Techniques in Google

Sometimes it is difficult to find out results through Google Search. Google offers advanced search for finding out complex search queries. The advance search can be done with respect to websites and images.

The following filters can be used for finding out information in Google Search for websites

• Language of the Website
• Website from a Region
• Last Updated Date of the Webpage
• Search within a Web Site or Domain
• Finding out Where the search terms appear on the Web Page
• Safe Search for excluding content
• Search Results based on Reading Level Expertise
• Searching particular types of Files. 

The following filters can be used for finding images in Google Image Search

• Size of the Image
• Aspect Ratio of Images
• Color in Images
• Type of Images
• Images from a particular Web Site or domain
• Type of Image File
• Safe Search for excluding explicit Images
• Images based on Usage Rights

Including Punctuation marks and Symbols can also improve the search results.

Using + inside search box can give results of Google Plus Page and Blood Group Types

Using @ can show twitter and other social media handle in searches. 

Using $ can give price of the product being searched

Using # can give trending topics on various Social Media Platforms

New Facebook Notification bar Released

A few days ago Facebook has started rolling out a new feature for notification tab in Facebook App. Millions of people keep updations from their friends and well wishers through the notifications tab. It is being said that Facebook was receiving email everyday to add more functionality to the notifications tab.

The current feature gives all information in notification tab. Now this notifications can be customised to show milestones of friends like birthday and anniversaries. It is also possible to include sports related updates like score, reminders about Television Programmes etc. The event notifications which are going to happen in future can also be seen in the notification Tab, Additional features also can be added depending upon the way of liking etc.

Similarly events that is happening in and around the locality can be customised into the notification tab. Along with this weather updates and current climate predictions can be seen through Facebook Notification Tab. Movies in an around the place can be seen as coming soon events if customized. Also if a place to eat is checked in then it will also come in nearby places to eat. 

Five Important Stages in Social Media Marketing Process

Social Media marketing requires a great deal of planning for attaining success. Following are the various stages in Social Media Marketing Process.

1. Social Media ProfilesSocial Media Profile is one of the first elements that a prospective customer will visit while doing research about your organization. So it is essential to freshen the social media profiles to attract the customers.
2. Social Media CommunityCreating a Social Media community in the form of Facebook Page, Linkedin Group or Google Plus Community is essential for every business. This gives the business owners control over the community and gives exposure to post content that can be helpful for the business. It is also possible to offer deals and discounts through such communities where many people come and read content. 
3. Content Creation StrategyThe creation of content for social media is different from content creation for SEO. Posting of content in the form of text, images videos and infographics are vital for the success of social media plan. Proper use of keywords also need to be there inside the social media content to impress the customers in the first attempt. 
4. Interactivity through Social MediaBrand mentions are essential for the success in social media. People like to be contacted and interact wit brands through social media to a great extend. Interactivity should also be part of social media marketing plan along with making connections.
5. Maintenance of Social Media PlatformsIt is essential to check the social media profiles regularly in order to sort out negative reviews. Adding fresh content should also be part of social media marketing campaign. Joining and leaving communities and groups should also be monitored depending upon the popularity. 

How to use Google Trends for Search Engine Optimization (SEO)

Google Trends is an under utilized tool which is having tremendous scope in Search Engine Optimization. Google Trends General categories include Business, Entertainment, Health, Science and Technology, Sports and Top Stories. Google Trends currently displays three featured stories in the home page. The trending stories in the last 24 hours can be seen through Google Trends. It is also possible to see YouTube trends and top charts through Google Trends. The following are some of the areas where Google Trends can be utilized.

Keyword ResearchUsing Google Trends one can find out how popular a keyword is how similar keywords are performing over the various parts of a particular country. However it is not good to use Google Trends alone to use for Keyword Research.

Brand MentionsGoogle Trends can be used for finding trends related to Big Brands. If a particular business is promoting big brands it is advisable to check the trends to promote whichever item is trending at the moment.

Viewership Analysis 
Google trends can be used for finding out the negative performing keywords. This can be used as a tracking tool for preparing strategies that can harm the exiting brands. It is also possible to create trending news based upon the existing data.

Content AnalysisDepending upon the popularity of news it is possible to use Google Trends for digging out ideas for creating new content. As trending content creates more viewers to watch the articles it is advisable to post articles based o trending news. 

Three Important Tips of Online Advertising Sales Pitch

Even with the best designs with user friendly features some websites fail because it doesn't create sales. The following tips makes it easy for the business owners to market products to consumers.

1. Knowing What the Customer Needs
The first step in selling products is to know what the customers are looking for and what all functions they want to perform with the product. It is also essential to focus on what particular aspect of the product is making the customers to buy the product.

2. Knowing How the Products Fulfills the Needs
Most people doing business try to convince the customer about what they need. Instead of this the customer should be given assurance that the product will fulfil their needs. The visitors coming to the website often requires answer to the problem in their mind and the explanations given on the web page fulfills their needs.

3. Selling Facts
Customers visiting the website often read facts and this can be used to clarify the doubts in the mind of them. Testimonials and infographics can be used as a way to sell products online. It is also good to display statistical information which will be convincing to the customers.

Final Note : Closing the Deal
After the customer is convinced it is essential to close the deal by asking them to buy the product or sign up for email newsletter. Making the purchase of the product through online shopping or other means should be made easy to close the deal. 

Why Sitemap is Important for Search Engine Optimization

Search Engines comes to know about the pages on the website through XML sitemaps. Its is also true that Search Engines can find web pages based on backlinks from other websites. As the Search Bot is crawling and indexing millions of pages an XML sitemap can help to crawl a website more effectively.

The Sitemap for a website need to be updated regularly whenever there is an increase in number of pages. The web pages in the website is listed in the order of importance through specific markup inside the XML sitemap. The frequency upon which the content is updated also is given at the top of the XML Sitemap. Google does not guarantee the inclusion of all pages in its index which is given in the XML sitemap.

The fullform of XML is Extensible Markup Language which is a type of Markup Language which was commonly used for web pages for sharing information through tags. The XML tags <urlset> and
<url> are used for formatting  and <loc> is used for identifying the URL.

Optional Meta Tags include <lastmod> for knowing last modified date and <changefreq> which is about the web page changing frequency. Sometimes <priority> tag is given to denote the importance of page from the root domain on a scale of zero to one.

A common XML Sitemap will be having the following structure.

< urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
< url>
< loc>http://www.bruceclay.com/</loc>
< lastmod>2015-01-01</lastmod>
< changefreq>monthly</changefreq>
< priority>1.0</priority>
</url>
</urlset>

The XML sitemap can be submitted through Google Search Console and it is also possible to see the last downloaded sitemap by Google. Once an XML sitemap is uploaded and the site is crawled it can be seen through the Google Search Console. The links obtained to the website and the number of recently indexed pages can also be seen through Google Search Console.

Creation of XML sitemap by giving proper priority for the top pages is necessary while doing new design or redesign of the website. It can be used as a guiding point to tell search engines about the importance of the web page. 

Top 5 White Hat SEO Tactics and Strategies for 2016

With the year 2016 just a few days away most SEO are sharpening their strategies to obtain more visits to their websites through various search engine optimization tactics. The following are some of the Search Engine Optimization strategies that are important for the new year.

1. Optimizing the Website Pagewise
Most of the people starting their SEO career puts all keywords on all pages to rank on search engines. Instead of this if a single page is optimized for s single keyword it will be more beneficial for the website. Focusing the main keyword to the homepage and subpages to long tail queries are good for attaining more ranked pages.

2. Including Good KeywordsThe density of the keyword will not be important as far as Organic SEO is concerned. But it is essential to have the keyword in the heading tags used on the webpage. Ranking te webpage without keywords in the content will lower the ranking in long term. Inserting the Keywords on Title Meta Description and Content for ranking the web pages in search engine results page.

3. Sitemap Inclusion
Sitemaps of the website guides the search engines to crawl the pages that are important to the website. Through sitemap all the visible pages need to be crawled and this helps the search engines to calculate which pages need to be indexed. Whenever there is an addition in web page it is necessary to update the sitemap. XML sitemap is more important that HTML sitemaps as far as Search engines are concerned.

4. Inclusion of Schema Tags
Schema tags or structured mark up are essential to tell the search engines the importance of sections of the web page. This also helps te search engines to show rich snippets on the web page. Integrating Schema mark up not only helps search engines but also helps in determining what all elements of the web page should be shown on the mobile version of the web page.

5. Image and Video Optimization
If there are large media files on the web page it will make the website slower and this leads to lower pagespeed. people used to abandon web pages that are slower and it is essential to make the web page load faster to view. As the speed for browsing on mobile devices are slower it is essential to keep the page load time within the limits to reduce the bounce rate of the webpage. 

Advantages of using Subdomains on Website

There has been much debate going on whether to use sub directories or sub domains as part of internet marketing campaign. The following are some of the advantages of having sub domains.

1. It is easy to get words that can make you stand out without losing the value of the brand name through subdomains. 
2. If properly configured subdomains can be used for increasing search engine ranking positions. 
3. If the subdomains created are having organized hierarchy it is easy to use for different purposes.  
4. As Search Engines treat subdomains separately as a new domain ranking penalties will not affect the main domain even if the subdomain is affected with ranking algorithm. 
5. Being successful through many subdomains will boost the rankings of the main domains. 
6. As it is easy to assign a different IP address for a subdomain web pages can be hosted on a different country upon convenience. 
7. Using subdomains it is easy to geotarget on different countries by providing different language websites.
8. It is easy to categorize various departments of the organization under different sub domains.
9. Content of the website which require more attention can be separated into a subdomain which is easier to configure without affecting the main website.
10. Most of the web hosting and domain name service providers don't take extra charges for hosting subdomains.

Benefits of Using Long Tail Keywords as part of SEO Strategy

Internet consumers are using various devices to browse for information and purchase products and services through internet. The strategies that used to drive websites to the top of search engine rankings have changed. By researching single keywords alone will not be enough to get the idea of what consumers are searching for. Most of the searches that lead to actual product purchase involve long tail keywords. Short keywords will be having more searches and the competition will be very high whereas long tail keywords will be less popular and competition will be less. The following tips can be utilized as part of long tail keyword strategies.

Increase in Number of Pages
It is common practise to create single page and target multiple keywords to that page. Instead of this if long tail keywords are utilized on web pages it will be effective in driving attention to more pages. Having different product descriptions with long tail keywords are better than putting all products on one page.

Product Specific Pages
Most of the short keywords will be showing bigger brand pages and it will be good to target long tail keywords by small business to get advantage of the specific nature of the custom products. Search Engine Suggestions can also be used as a starting point in calculating the importance of the long tail keyword.

Long Navigation
Having keywords with long description in the navigation will be good in telling search engines the importance of the web pages pointing to. Even though the traffic to the website will be minimized the quality of searches coming to the website will be more focused in the nature. Instead of ranking high for general topics it is good to show up for long tail queries.

Using long tail keywords as part of SEO campaign is of utmost importance as the number of leads are generated through long search queries. 

YouTube Marketing Tips for Small Business Owners

YouTube is one of the most powerful marketing tool because of the popularity. As the number of videos uploaded on YouTube are huge it is difficult to get noticed. the success of a video is measured by the ranking position on both Google and YouTube. The strategies that are used for search engine optimization on google is different from that on YouTube. The following are some of the tips about marketing videos on YouTube.

Length of the Video
In earlier days the number of views were important as far as YouTube videos are concerned. But nowadays the time a video is viewed the comments received, likes and dislikes received and the total number of shares obtained counts. as users can categorize the videos based on search and the intend of the search should be the determining factor for foreseeing the length of the video. for example for tutorial videos much lengthy videos are not preferred while for movies shorter videos are not preferred.

Naming the Video
As the theme of the video and the storyline can only be understood through the title of the video naming the video on YouTube is important. the information which is displayed on Google and other search engines also consider the title of the video important. Care should also be taken to include keywords in the title of the video without losing the catchy element.

Description of the Video
Creating a description about a video in lesser words and conveying all the factors effectively is also essential in marketing a video. It is also useful by giving proper website url where the users can find more information about the video. Addition of Keywords in the description is good as far as SEO factors are concerned. However repetition and use of synonyms excessively will lead to keyword stuffing related penalties.

Optimizing the YouTube Channel
While doing the design for the YouTube page all the elements should be filled for helping the viewers go to the connected social media websites and related websites. The banners should also be uniform across all devices to keep the channel viewing experience unique. 

Top Five Benefits of Having a Business Blogs

Business people are looking for newer ways to get more traffic to their website every day. Business Blogging is one of those ways to attract more visitors to the website and increase leads. Blogging on a regular basis and promotion over social media are less costlier than conventional advertising methods. Most of the companies who have set up blogs receive visitors daily. Statistics from business industries have told that setting up blog has increased their brand value. The following are some of the advantages of having business blogs.

1. Business Blogs boosts search engine optimization factors of the website. Providing content frequently in the form of blog is an easy way to increase the freshness of the website. New content posted on the blogs will be indexed by search engines and the increase in number of indexed pages will boost SEO
2. Blogging is an easy way to connect to new visitors. People who read blog posts regularly will be commenting and sharing via social media which increases the chances of getting more visitors. Building trust in the form of thanking customers by offering content which is helpful for them increases the loyalty of the readers.   
3. Business Blogging helps an organization in establishing as an authority. Providing content having value and giving expert opinions help the business organizations shine in their area through credible posts. people who visits the blog feel that the organization is competent in providing vital information needed for the client. 
4. Blogs which are established as one of the major providers of resourceful information will be overlooked by people who need information at any stage. This will help the business blog to be kept as reference for the professionals.  
5. Business blogging help the readers an option to share information that is updated regularly. As the sharing of content increases it altogether increases the brand value and SEO factors. 

Why Guest Blogging is not good for SEO

Guest blogging is an easy way to connect with other bloggers and offer other content to your blog readers. But as far as Search Engine Optimization is concerned Guest Blogging is not beneficial in the long run.

1. Allowing Guest Bloggers to post on your blog will give away a backlink to their website and if the website linking to is of spammy nature then there are chances of Google penalizing the website. 
2. Posting blogs that are not relevant to the website can make the readers leave them. Posting different topics is also not good for the website as it may make them unfriendly to Google. 
3. Readers of the blog who wish to read content only from one author will feel it annoying when guest blogs are posted in it. This will turn the visitor away from the blog.
4. Adding Guest blogs will increase the frequency of posts from the blog and people who are subscribing articles will feel it annoying. This will lead to people unsubscribe the blog posts.
5. There might be copied content coming from the Guest bloggers and if one can not distinguish it from the original then copyright issues may be going to affect the blog.
6. Some guest bloggers write articles just to get traffic to their website and for this they may ask the readers to go to the website to read the full article. This will not only decrease the  quality of the blog but also decrease the viewers. 

If guest blogging is essential to be implemented it is necessary to check the quality of the content as well as the background of the guest blogger. 

Why Context of Search is Important in Search Engine Optimization

Finding out the context of the search from the data related to keyword through various Analytics tool is advantageous in doing Search Engine Optimization. It is essential in SEO to use the language of the visitor for making the content to be related to the context of the search.

The use of keywords which helped in the user to reach at the site can be seen through analysis and this will open up the ideas for choosing the right keywords on the web page.

There are several factors that contribute to the intention of the search done for getting results.

• The first factor affect the context is the environment from which the visitor is browsing the web page and the circumstances that lead to the search. By environment it is meant whether the user is searching from home or office or while traveling etc. 
• The device through which the search is being performed is also a factor contributing to the context for search as mobile and tablet devices are used on the go. 
• The need for urgency is another factor for majority of searches and this can also relate to the context of the search. 
• Duration of searches which can be seen from the statistical data of a web page throws light into whether the visitor want quick information or detailed information. 
• Use of Navigation links menus and links within content can be used as a gauge in measuring whether the visitor is new to the website or returning visitor. 

There can also be generalised searches which can not be related to any particular context.

Top Advantages of Advertising on Mobile through Location Video and Apps

In the last few years the money that is spent for advertising on mobile devices has been increased tremendously. There are several advantages of mobile marketing over traditional advertising methods. The following are some of the advantages of using mobile for advertising methods.

Present Everywhere
Most of the people using mobile phones keep their devices near themselves during most of the time in a day. Currently majority of population have mobile phones and browse media through them. Due to these reasons customers can be reached almost instantly. As customers can be interrupted during their usage, marketers can utilize at what time customers feel free to be interrupted.

Minimizing Errors in Targeting 
There might be several errors in targeting customers through mobile medium. This includes clearing cookies, changing IPs, changing locations etc. By properly tracking the IDs allocated to mobiles better targeting can be obtained. This will be helpful in finding out whether the user has been contacted earlier. Getting information about the Wifi networks and Internet Service provider information will also be useful in targeting customers.

Timely Ads at Apt Locations
As most of the users are always online it will be helpful in finding out at what time they use the specific Apps and where they will be located at a particular time. Finding out the time taken to reply to an Advertisement or SMS is also crucial in the case of Mobile Advertising. Generating QR Codes and using them through mobile devices can also be used in case a user is at a specific location.

Difference between Exit Rate and Bounce Rate during Website Visits

Bounce Rate and Exit Rate are two commonly used terms in Internet Marketing. These two can be calculated from Google Analytics Management Dashboard.

Bounce Rate is defined as the percentage of visitors who have left the web page immediately after landing on the page.

Even though high bounce rate is bad for the website the percentage varies upon the keywords being searched. Sometimes if the answer for the query is short the visitor may leave the page immediately after reading the answer. In such cases bounce rate can not be interpreted as bad. The source keywords are often the starting point in finding out the effect of bounce rate in normal cases. In certain cases the bounce rate for some keywords will be higher and for some it will be lower for the same page.

Exit Rate is defined as the percentage of people who have left from a particular page. These people might have visited other pages on the website but due to some reasons they have exited from that particular page. These visits might have come through either navigation or through other links inside the web page. In the case of paginated articles or tags and category pages the exit rate from the last page will be much higher which doesn't mean that the page is having poor seo parameters.

Only through trying various User Interfaces and Designs one can reach at the conclusion that which page is going to have low bounce rate and low Exit Rates.

Website Homepage Design Checklist

When the first time a user visits a web page the thing that will catch the eye are elements of design attractiveness and navigation. If the first impression they are going to get is bad then chances are that the visitors will go back to the search result or close the web page. There are many elements on the home page that can have impact on the customer and design is one of the first element which creates the first impression. There might be several reasons for putting up a website home page and like attracting visitors, educating visitors, converting the website browsers into customers etc.

Establishing the Identity
It is through the home page that the visitor comes to know about what the company is about and who are the key people in the organization and what are the main services and products of the company. While doing the design for home page it should be taken care that the website should be able to introduce the visitors to the details of the company and at the same time provide an idea about the brand. Creating a unique logo and design that are matching will have tremendous impact on the visitor.

Simplicity
Complexly designed website home page will make the visitors confused and this will lead them to abandon the web page. Multiple widgets and Multiple Call to Action usually will overwhelm the first time visitors. It is also be taken care of the factor associated with fonts and the fonts used in the website should be easy to read. Labelling different sections on the home page is also essential in creating a smooth flow to the eyes of the visitor.

Above the Fold
While doing the design of the home page another factor that should be taken care of is keeping relevant information above the fold. Without scrolling the web page the visitor should be able to see the major features of products or major services. The home page also need to be tested to make sure that the home page design loads the necessary parts above the fold in multiple browsers.

Use of Color
As far as possible keeping the color theme of the website aligned with the official logo is good. Using colors that are not matching with the overall theme of the website will have negative effect on users. While choosing colors it should be taken care of that the visual impact on users is emphasised with appropriate distribution of colors. Color contrast also should be checked for creating appealing designs. 

The Journey of Customer through Website to Online Purchase

There are mainly three parts through which the customer pass to make the online purchase. It is essential to know what people search for and what people intend to buy is as important as how the customer is going to use the website they found through search engines. These four phases are Awareness Interest Desire and Action. 

Awareness

In the case of Business to Customer websites the number of videos, graphics and content views are important in creating the awareness. In the case of Business to Customer it is mainly in depth articles which creates awareness in the customer about the company. The use of various media platforms including Infographics is useful in creating awareness about either the product or services. 

Interest

In the case of customers who are looking for products on websites the content they signed up shows the interest. This can be either in the form of blog or news letter subscription or in the form of followers on social media platforms. Downloading gudies for buying products as well as downloading of product brochures also can be tracked as a measurement of interest generated among customers. In the case of people looking to do business with the website it will be the number of whitepapers read and forms filled up in the form of enquiries that matter most.

Desire

Once the customer is showing interest in the product it will be good to send trial offers. Request for call back or calling through the phone cane be seen as the level of desire inside the mind of customer. At this stage customers go and read about the review about the products and services about the company and products in various media. 

Action

Final stage is the action the customer takes either in the form of purchasing the product. The purchase of the product can either be online or through the stores. The selling of products and services occur only in the final stage of the marketing process. 

Bing Search Engine Optimization Tips

Most of the people think that doing SEO for Google is similar to doing Search Engine Optimization for Bing. Some Internet argue that most of the users of Bing clicks on top ads while SEO is less important while comparing Google. The following are some of the tips for improving te Search Engine Ranking Positions on Bing through Search Engine Optimization

Length of the content and the amount of words inside a web page is important as far Bing is concerned. As different industries have different amount of information available, the length of content varies. Comparing with the amount of words and length of blog posts used by competitors one can reach at the conclusion about how much lengthy should be the content.

As far as creating backlinks is concerned Bing give importance to links from relevant websites. The amount of outbound links is more important than inbound links in the case of Bing. The number of backlinks and the ranking of website on Bing search results page is proportional while in the case of Google its quality of links that counts.

While doing SEO for Bing one must take care of keywords and the number of keywords on a particular page. One or two keywords can be kept as the main keywords for the web page and adding more emphasis to too many keywords can lower the ranking. Also use of long tail keyword is important for SEO in Bing. 

Use of Meta tags is important for doing Search Engine Optimization in Bing. Meta Description Meta Keywords and Title tags are important for getting high search engine rankings. 

Seven Best Lead Generation Techniques for Small Business

As far as lead generation is concerned Social Media Optimization is less effective that Search Engine marketing. Following are some of the best Lead Generation Techniques.

1. Customer Reference
Happy customers are the best prospectus for getting leads. When a customer refer to a person or business about your services the credibility of the services is assured.

2. SEO SEM and PPC
The best way to get leads through internet are utilizing the potential of Search Engine Marketing and Search Engine Optimization. Using long tail keywords which usually consists of three words will be good in targeting customers better. There will be more specific landing pages for such queries and the competition of keywords can be reduced by utilizing these factors. Adding more content that is giving benefits to the customers can increase the search engine visits.

3. Co Marketing
Marketing in partnership with non competitive vendors for exchanging leads can have positive effects in getting more leads. These mutually benefiting activities will make both business grow at equal pace. Even though managing the alliance with the partners is time consuming the number of leads getting will be more.

4. Useful Content
Most of the customers do research online about the products and services before making a decision to contact the business. Those companies who provide useful content to the customers can create the feeling of thought leadership which will be the first step in getting leads. Providing Blogs, Webinars, Ebooks and Case studies are different ways to provide useful content.

5. Speaking at Events
Giving a presentation about the company at trade shows exhibitions and conferences are great ways in getting more brand exposure which will yield more leads. Following up with the individuals met at the events in the form of follow up emails will also be good in attracting more customers.

6. Contact Information
Providing contact information on the web page and showing quick links to the important services can increase the chance of customers contacting the business. Asking for more information about the products and services can also be acheived by providing a web form.

7. Live Chat
Adding live chat box to the website increases the chances of customers asking to support executive to know more about products and services. As people are looking for more fast answers from business providing live chat and support is an easy way to generate more leads.