Tips for Display Advertising on Websites

Display Advertising is one of the most effective methods of advertising through websites. Due to the fact that a picture is worth thousand words display advertising plays well among marketing techniques. But getting clicks to the display advertising requires special strategies. The following tips will be helpful in making display advertising perform well in campaigns.

Call to Action
It is essential to make the Call to Action to stand out from the rest of the background as far as possible to make it noticeable. The color of the call to action and the position are also important in display advertising. If multiple ads are placed at different pages on a website it will also be good to keep the uniformity of the Call to Action Buttons.  

Simplicity
Display Advertisements having lots of text and images generate less clicks than those having fewer words. While choosing the words it should be checked whether the matter is conveyed in minimum number of words. If more text is there to read it will divert the attention from the customer.

Lead Generation Website
Through display advertising the time taken to grab attention is less compared to other methods. So it is wise to write less on the ad and make the consumers click on the ad and reach the website to read more. Detailed information can be presented effectively along the vast lay out of the website.

Consistency
The images and color scheme of the display advertising should match with the landing page for making customers feel at home. Instead of creating confusion among customers it is essential to have links directly go to the corresponding pages on the website. 

Guide for Creating Successful Facebook Ad Campaigns

With more than 1.5 billion monthly users Facebook is one of the most successful social media platform all over the world. Every business should master Facebook to utilize the potential to reach the targeted market. Majority of people browse for information and read news through facebook rather than looking for other news websites and Google.


There are mainly four types of Facebook Ads. They are listed below.
(a) Sponsored Stories on Mobile and Desktop
(b) Sidebar Ads on Desktop
(c) Mobile App ads
(d) Video Ads.
All the above ads are having different layouts and sizes.

The Facebook Ads can be created for any of the following purposes
(i) Facebook Ads for Pages
(ii) Facebook Ads for Page Posts
(iii) Facebook Ads for Website
(iv) Facebook Ads for Events
(v) Facebook Ads for Apps
There are several advantages and disadvantages for each type of Facebook Ad Types.

The criteria for each type of Facebook Ad varies. Sometimes it might be for increasing the likes of the Facebook Page. Sometimes it might be for getting more traffic to the website. Sometimes it might be for more apps being installed on the Android Mobile Platform.

The most essential things a Facebook Ad needs is listed below

I. Call to Action
Having a Call to Action is one of the most important things for a facebook Ad. It can be one among the following
(1) Sign Up Form
(2) Like Button
(3) Click Button

II. Clear Ad Copy
Having a clear copy of ad text is essential for facebook Ad. How liking the facebook page or liking a facebook post will solve the problem should clearly be stated. How installing an App will reduce the effort and make things easier is critical for the Ad.using varied versions of Ad Copy can be used for finding out what content do customers like before finalizing the Ads. Giving importance to the benefits can easily impress the user to do the action.

III. Targeting Facebook Ads
Managing the Facebook to target the population interested in the product or service is of great importance. Choosing the location for the targeted ad, the demographic of the audience and the gender specifications are important. Age group and other profile details can also be targeted while creating Facebook Ad campaigns.  

PPC Tips and Tricks for Mobile Advertising

No one will disagree with the fact about the contribution of mobile technology in the success of business. Paid Per Click advertising also depend a lot on Mobile technologies in this new trend. The amount of Click to Call is increasing day to day. The following are some of the tips for increasing the success through Pay per Click Advertising.

1. TitlesThe attention span of a visitor to a website on mobile is less compared to desktop view. As the viewers will not view the ad for long the title plays an important place in the Ad copy. The title will be the first thing viewers see on mobile ads.

2. Search IntendWhile creating the ad one should give emphasis to the intend of the user. Purpose of the user visiting the web page should be fulfilled by clicking on the Ad. Calling through mobile phone is easy and so specific keywords that lead to make the user call must be tracked.

3. Mobile Ad Extensions
Ad extensions are easy way to keep the users engage more with the ad. This generally makes the ad view as extended ad showing more engaging view. Sometimes place extensions and other media extensions are used through PPC.

4. Call TrackingUsing Google forwarding number to track the calls are necessary to measure the success of Mobile Ad campaign. The length of the call which can be tracked can be used as a measurement in the success of the Mobile Ad campaign. 

Improving Website Conversion Rate Optimization Tips

The way people search for information over Google has changed the algorithms and it is essential to stick to the user friendliness as far as SEO is concerned. Optimizing the websites with respect to conversion has increased the scope of Conversion Rate Optimization. Understanding about the intend of the user is necessary to improve the conversion rate. The following are some of the tips for improving the website conversion rate.

1. Creating content with the right Keywords in it for answering the questions the user is typing on the search box is necessary to improve the Conversion rate. 
2. Answering questions in a realistic way is essential to deal with the user intend which will improve the conversion.
3. Matching the Call to Action inside the Landing page with the user intend is essential for improving Conversion.
4. Identifying Navigational, Informational, Commercial And Transactional queries will help in developing the landing page in line with the user intent. 
5. Finding out what is the reason for navigating away from a web page is essential in dealing with Conversion Rate Optimization
6. It has been known that the major reasons why people search on internet are for Doing Something, Knowing Something and Going Somewhere. Understanding which is this factor that drives traffic is essential for improving the conversion. 
7. Focusing on adding content in the form of Blogs, Images and Videos along with Landing pages to fulfill the different needs of customers is good for improving the Conversion Rate Optimization. 
8. Combining the data received from Google Search Console (Webmaster) with the Organic Keywords obtained from Analytics is helpful in revising the keywords used on the website. 

Seven Best Lead Generation Techniques for Small Business

As far as lead generation is concerned Social Media Optimization is less effective that Search Engine marketing. Following are some of the best Lead Generation Techniques.

1. Customer Reference
Happy customers are the best prospectus for getting leads. When a customer refer to a person or business about your services the credibility of the services is assured.

2. SEO SEM and PPC
The best way to get leads through internet are utilizing the potential of Search Engine Marketing and Search Engine Optimization. Using long tail keywords which usually consists of three words will be good in targeting customers better. There will be more specific landing pages for such queries and the competition of keywords can be reduced by utilizing these factors. Adding more content that is giving benefits to the customers can increase the search engine visits.

3. Co Marketing
Marketing in partnership with non competitive vendors for exchanging leads can have positive effects in getting more leads. These mutually benefiting activities will make both business grow at equal pace. Even though managing the alliance with the partners is time consuming the number of leads getting will be more.

4. Useful Content
Most of the customers do research online about the products and services before making a decision to contact the business. Those companies who provide useful content to the customers can create the feeling of thought leadership which will be the first step in getting leads. Providing Blogs, Webinars, Ebooks and Case studies are different ways to provide useful content.

5. Speaking at Events
Giving a presentation about the company at trade shows exhibitions and conferences are great ways in getting more brand exposure which will yield more leads. Following up with the individuals met at the events in the form of follow up emails will also be good in attracting more customers.

6. Contact Information
Providing contact information on the web page and showing quick links to the important services can increase the chance of customers contacting the business. Asking for more information about the products and services can also be acheived by providing a web form.

7. Live Chat
Adding live chat box to the website increases the chances of customers asking to support executive to know more about products and services. As people are looking for more fast answers from business providing live chat and support is an easy way to generate more leads. 

Google Adwords Quality Score Tips

Google Adwords Quality Score is a measurement of how relevant an Ad about a search query. Google usually gives a quality score for your keyword which can be checked with the Adwords account. Google Adwords Quality Score is calculated on a scale of 1 to 10. If the quality score is 1 then it will be an irrelevant ad and if the score is 10 then the ad is highly relevant to that keyword query.  The Google Adwords Quality score is calculated based on the keyword, ad copy and landing page. The following are the factors that affect Google Adwords Quality Score

• The expected Click Through Rate depend on the past CTR of the keyword. In other words it express the number of clicks generated in the past for the keyword.
• The number of clicks received through the same URL in the past.
• The total Click Through rate of all the keywords and related ads in the account.
• The quality of the landing page which depends on the navigation and other factors
• The extend up to which the Ad is relevant to the Keyword
• The area or geographical region in which the ad has generated traffic before.
• The performance of the ads on display network before. 
• Compatibility of the devices in which the ads are displayed.

As the quality score of the ads improve the following advantages can be achieved.

• More ad impressions can be earned which lead to click on the ads.
• Higher ranking positions can be reached compared to other ads.
• The Cost Per Click gets reduced as the Ad Rank improves over time.
• It s possible to ad more ad extensions in the display of ads.

The quality scores vary with respect to the keywords. It is usually assumed that a quality score upto 3 is bad and if it is above 8 it is Best. The following things can be done for improving the Google Adwords Quality Score

• Adding Negative Keywords to the keyword list will reduce the number of impressions which are relevant to the keyword.
• Breaking the keywords into smaller groups and targeting better will be good in showing the ads to more relevant groups
• Adding more catchy phrases to the ads will increase the chance of getting more clicks
• By keeping the landing page more relevant one can get more conversions.

Difference between Branded and Non Branded Keywords in SEO

Keywords are those words that are typed by users in search engines like Google and Bing for finding out what they are looking for. The term Branded Keyword are used when there is a mention about brand in the keyword query during the search. If the name of the company is "Company Name" then the branded keyword that are typed on the search engine include the following

Company Name Information
Company Name Review
Company Name Careers
Company Name Address
Company Name Phone Number
Company Name Working Hours

Sometimes the customers hear the name of the brand offline through advertisements on Newspapers Classifieds or through Social Media. This results in the branded name related queries search.

As far as Search Engine Optimization is concerned, getting traffic through non branded search queries is important. But optimizing the branded keywords will create the first impression about the company through the latest additions from Knowledge Graph Search Results. this is done through Google Place Page Optimization which will show up Address, Phone Number and Working Hours in Search Results. Adding Reviews with Star Rating and providing information inside the Contact Us page and About Us page also will yield more pages to the search engine results page.

Non branded traffic coming to the website will be having many competitors and the rate of conversion will be much less compared to branded keywords. Keeping a balance between the branded and non branded queries can make the visits to the website increase over time.  

Things to consider before launching a Google Adwords PPC Campaign

There are several reasons for a PPC campaign to be success. And the top things that need to consider before launching the Google Adwords PPC Campaign are as follows

Check Settings
The most important thing is the settings that need to be verified is the location setting. Special care should be given to settings for Geography, Language and Maximum Budget settings. If by mistake geography is set to worldwide instead of country or region, money will be lost quickly without getting conversions. The maximum daily budget helps in determining how much amount should be kept for each day.

Soft launch Plan
It is always a good idea to start the PPC campaign on a low budget. Starting the Campaign at 10% to 25% and running on that for a day should be tried. Then removing the irrelevant keywords that is consuming the majority of clicks without conversions should be minimized. After that prominence should be given to other keywords and once finalised increase the budget slightly towards reaching the goal.

Copying Irrelevant Information
Sometimes there will be news and information available on internet which is completely irrelevant to the PPC Campaign. Adding such information and starting additional campaigns based on the data will create losses in pay Per Click Campaign.Starting a PPC Campaign without the right strategy will not be feasible for making more leads.

Conversion Tracking Code
One of the most important thing to be checked is whether conversion tracking code has been placed on the landing page. Without adding the code it will be difficult to track the number of clicks that are leading to conversion. It also helps in finding out at what stage the customer is abandoning the web page.

Peak Season
The best time to benefit a pay per Click Campaign is during the peak season. After the peak season the number of clicks and leads will go down. And launching a PPC Campaign just after the peak season is not advisable. In such period of time the inquiries will be lower and fewer sales can be expected. It is also not suggested to start a new campaign in the middle of the season as there might be decrease in leads.

Weekend Launching
Starting a new campaign at the weekend may create some complications as there will not be responsible people available at office in case of emergency. Also errors need to be rectified after launching the campaign. So it is not advisable to launch a PPC Campaign on weekend. This is the same case if the person in charge of PPc is on leave after launching the campaign.

Middle of Month Launching
When a campaign is started in the middle of the month it will be difficult to compare the reports. Also budgeting for half of the month is also not feasible. Conversions can be better tracked on monthly basis if the PPC Campaign is started at the beginning of the month. 

Google Adwords PPC Trends to Watch for in 2015

Google Adwords are changing occasionally with the introduction of new features. Google recently announced to all advertisers that they need to start using Upgraded URLs in place of destination URLs. With this destination url will become upgraded url. With features like this Google Adwords makes it possible to process and track user data easily. The following trends can be observed in the second half of 2015 in PPC.

Multiple Device TrackingIt is common to ignore the leads getting from mobile devices because conversion rates are lower. But the same customers may click on the ads while on desktops. So tracking the same signed in users across multiple devices might be tracked using Google Adwords in future.

Google Shopping Ads
The impact of specific product search on Google Shopping and the revenue generated through it is contributing a significant percent to ecommerce websites. More features related to product listing can be seen in Google Ads for products in 2015.

Micro Conversions and Macro Conversions
Google might introduce primary and secondary goals to better track micro and macro conversions this year. This might include adding an items to the wish list. This data can be used in giving more customised products through ecommerce websites. 

Advantages of Google Adwords Advertising

Search Engine Marketing mainly consists of Google Adwords Advertising and Organic Search Engine Optimization. The following are the advantages of Google Adwords Advertising over SEO.

Website Design
Most of the websites that is doing well on Google Adwords doesn't need design and layout changes. Website Design factors like Responsive Website Design can play vital role in the case of SEO whereas PPC requires minimal effort.

Instant Website Traffic
The number of visitors will start flowing once the website has been enabled on Google Adwords. In the case of SEO the time taken for getting the visitors will be more and no one can guarantee number one ranking.

Pay Per Click
Only the number of visits coming to the website through Adwords need to be paid. For the non clicked impressions it is not required to pay for the advertisement. In the case of SEO clicks can not be predicted.

Keyword Targeting
The targeting keywords can be controlled by Google Adwords through the website. In the case of SEO it is not possible to control for what keywords will lead to the display of the website URL. There are chances of the website getting listed for un relevant keywords.

Tracking and Adjustment
Depending upon the data and figures obtained through campaigns, it is possible to adjust the bidding in real time. In the case of SEO the results can be achieved after some months.

Landing Page
In the case of Google Adwords what web pages should be visible after clicking the ad can be controlled. This landing page design can be used in guiding the customers towards the goal. In the case of SEO visitors may arrive at the website depending upon the available pages in Google Index.

Region Targeting
The countries and regions at which the ads will be displayed can be controlled through Google Adwords. In the case of SEO ranking high for websites on Search Engine Result Page for competitive keywords will be difficult.

Budget Control
The cost per click and budget can be controlled through Google Adwords and the period for which the Adword campaign will run also can be controlled. The Google Adword campaign can be paused and started again depending upon the requirement. 

Top Online Retail Marketing Trends to watch for in 2015

It has been found that those retailers who offer a richer personal shopping experience online will get more sales in 2015. The changing shopping habits that is followed all over the world shows much increase in purchase through online websites. the number of people who shop through mobile devices also will be increased in this year. The major trends that will affect the online marketing sales are as follows.

Content Driven Shopping Experience
In this year more online retail shopping websites will offer web pages rich in content. With the use of multimedia shopping experience will be more engaging. The decisions for purchasing products vary across products and people want to have more detailed information and demo regarding the products.

Social Media Influence
The power of social media to influence will dominate in 2015. Real time insights as well as content curation will drive more people towards products. Showcasing of products on the website will be according to the latest trends in social media platforms.

Multi Device Shopping
People browse the same websites through various devices during the purchasing process. The browsing on Mobile laptop and Desktop need to be uniform and this will make the user experience more engaging.

Precise Targeting 
The method of targeting consumers based on their locations in a real time fashion with relevant ads will be dominating in 2015 too. More trials and targeting precisely among consumers in the form of timely ads will also can be seen in this year.

Mass Communication
Consumers of 2015 look for products that can be personalised according to their tastes. This can be seen in every sector like customization of color and other factors that can be changed easily. Producing same type of products and marketing them will be difficult in future also.