Best Content Writing Strategies for 2016

Content on web pages are meant to be about exploring what the audience needs and solving their problems. Content writing is a critical point in internet marketing. Following are some of the points to be considered for creating more engaging and interesting content.

The best way to start content is by asking questions to the readers which needs to be solved by reading the content. The more the reader will be ready to say yes to the questions being asked the more they will be engaged with the content. The message that needs to be conveyed to the audience needs to be explained in question and answer form in order to create more interesting content.

As designers and graphics professionals utilize white space to make visual impact content writers can also use them through paragraphs. The white space between paragraphs makes the content more appealing to the audience. The readability and accessibility factors can be enhanced through utilization of the white space.

Another way of making the readers attract to the content is the proper utilization of Bold and Emphasis given through out the content. Sometimes making the font in italics and underlining are also helpful in creating the content with concentration given to certain areas. Effective utilization of capital case is also useful in making the readers scan through the titles.

Using bullet lists and numbered lists also help readers in organizing the points which they keep for further reference. Making the content as bullets makes it easy to scan and easy to digest through major points. It also makes the readers think that the major points after sub headings are bulleted lists.

Tips about Creating an Evergreen Content Strategy for your Website or Blog

It has been published on several authoritative websites that for any successful website there needs to be Evergreen Content. Content about topics which are relevant to the subject even after months and years is called evergreen content. Such content will be kept as reference by many because of their relevancy to the concerned website or blog. Even Though there are several articles which create hype through news and goes viral through social media are available for the masses the importance of reference websites and blogs never diminishes.

The content which comes as news articles, statistical surveys and information which are found periodically, content related to a particular event that happened once at some specific location, articles which are focused on trends are all examples of content that will fade away once the audience find it irrelevant after some months.

Commonly available content that does not have an expiry date includes things like Lists, Tips, Instructional Videos and How To Articles and certain kind of videos. However not all articles written in the above structure will be treated as evergreen content.The quality of the content that can be referred again and again over a period of time becomes evergreen content.

There are certain subjects that never become old and writing again and again about the same topic in a particular blog or website will make the readers bored. In such cases the content on a topic which will be having more significance will be shown in search engine results. In certain cases there might be articles which already contain the topics and a different view or opinion which details the subject in depth will become a new topic in search.

Publishing evergreen content should be part of every business organization. Having authoritative posts on blogs and whitepapers will make the website look professional. Also from the SEO perspective having evergreen content is a sure bet to be listed by search engines. 

Why Guest Blogging is not good for SEO

Guest blogging is an easy way to connect with other bloggers and offer other content to your blog readers. But as far as Search Engine Optimization is concerned Guest Blogging is not beneficial in the long run.

1. Allowing Guest Bloggers to post on your blog will give away a backlink to their website and if the website linking to is of spammy nature then there are chances of Google penalizing the website. 
2. Posting blogs that are not relevant to the website can make the readers leave them. Posting different topics is also not good for the website as it may make them unfriendly to Google. 
3. Readers of the blog who wish to read content only from one author will feel it annoying when guest blogs are posted in it. This will turn the visitor away from the blog.
4. Adding Guest blogs will increase the frequency of posts from the blog and people who are subscribing articles will feel it annoying. This will lead to people unsubscribe the blog posts.
5. There might be copied content coming from the Guest bloggers and if one can not distinguish it from the original then copyright issues may be going to affect the blog.
6. Some guest bloggers write articles just to get traffic to their website and for this they may ask the readers to go to the website to read the full article. This will not only decrease the  quality of the blog but also decrease the viewers. 

If guest blogging is essential to be implemented it is necessary to check the quality of the content as well as the background of the guest blogger. 

Top Five Content Marketing Strategies for Small Business in 2015

Corporate organizations have implemented content marketing strategies very early and now small business organizations are also started doing it for content optimization. For competing with bigger brands small business organizations should include various content marketing strategies in their business plan. There are times of scarcity occurs for creating good content and this is same in the case of in house content writing or outsourced content. The following are some of the content marketing strategies can utilise for better branding and improved search engine ranking positions.
1. Content Marketing Calendar
Preparing a content marketing calendar is a good idea for creating content on regular intervals. The difficulty of finding topics for the content is a time consuming factor. If proper research is done on preparing the content it will benefit in long term.

2. Past Content Statistics
Doing research about what content has drawn more audience should be the starting point of content creation. Google Analytics and Google Webmaster tools are easy tools for digging about the audience research. Social Media Statistics will also help in finding out which content had gone viral in the past.

3. Social Trends
Watching trends about the news that is spread in short period of time will provide valuable information which could be utilized for better content. Trending topics on Twitter, Facebook and Google Plus will give idea about the latest trends people are watching.

4. Surveys
Conducting surveys to find out what the customer really wants will provide insight about creating content for future topics. There are several survey platforms like Google Surveys for creating and managing surveys. Incentives like free download can be given to people who participate in surveys.

5. Visual Content
Most of the part of Search Engine Optimization focuses on written content while visual elements are appealing more to the readers. Several statistics have proved that content in the form of visual elements creates more engaging content. This also include infographics  and graphical images.
Creating videos having high quality is another way of producing content that can attract viewers. With the statistics from YouTUBE one can be impressed in the popularity of the video. Several features with the online editing tools makes it easy to create and upload videos.

Content marketing is the new buzz word of Search Engine Optimization industry. For small business preparation of content is a time consuming process, but once it is utilised tremendous improvement can be achieved for Search engine Optimization factors.