Facebook Video Marketing Tips for 2016

The number of videos showing up on Facebook has increased in the recent past. More and more people watch videos through facebook. The autoplay feature of the Facebook video has given many opportunities for the marketing team. The following are some of the tips for optimizing videos for facebook marketing Purpose.

Videos having inspirational theme usually are liked and shared by more people than marketing emails. It is not essential that you should be a professional video editor to make such videos. Sometimes simple narration accompanied by music can also create stunning effects.

The second kind of videos that creates more attention is educational videos. Through educational videos content that is being useful for the audience is posted as tutorials. Hyperlapse videos and videos giving tips for doing something can be used for these categories

Sometimes informal and entertaining videos also gets huge audience. Behind the scene movies and humorous videos posted in between serious content gets more engagement on Facebook.

facebook pages also have options of showing featured videos on the page. This can be created to promote an event or promoting a special product on facebook page, new visitors to the Facebook page usually checks these videos and through this marketers can give more exposure to products and services. There is also option to create playlists on facebook video tab. The Call to action can also play critical role when text like "Watch Video" is added to the facebook page.  

YouTube Marketing Tips for Small Business Owners

YouTube is one of the most powerful marketing tool because of the popularity. As the number of videos uploaded on YouTube are huge it is difficult to get noticed. the success of a video is measured by the ranking position on both Google and YouTube. The strategies that are used for search engine optimization on google is different from that on YouTube. The following are some of the tips about marketing videos on YouTube.

Length of the Video
In earlier days the number of views were important as far as YouTube videos are concerned. But nowadays the time a video is viewed the comments received, likes and dislikes received and the total number of shares obtained counts. as users can categorize the videos based on search and the intend of the search should be the determining factor for foreseeing the length of the video. for example for tutorial videos much lengthy videos are not preferred while for movies shorter videos are not preferred.

Naming the Video
As the theme of the video and the storyline can only be understood through the title of the video naming the video on YouTube is important. the information which is displayed on Google and other search engines also consider the title of the video important. Care should also be taken to include keywords in the title of the video without losing the catchy element.

Description of the Video
Creating a description about a video in lesser words and conveying all the factors effectively is also essential in marketing a video. It is also useful by giving proper website url where the users can find more information about the video. Addition of Keywords in the description is good as far as SEO factors are concerned. However repetition and use of synonyms excessively will lead to keyword stuffing related penalties.

Optimizing the YouTube Channel
While doing the design for the YouTube page all the elements should be filled for helping the viewers go to the connected social media websites and related websites. The banners should also be uniform across all devices to keep the channel viewing experience unique. 

Youtube Videos for Business Marketing

YouTube is one of the successful platforms used for online business marketing purpose. As the video uploading feature is free YouTube offers tremendous opportunities for the marketing professionals. The following are some of the things that should be done for using YouTube as an online marketing tool.

Giving a Face to your Business

For every business creating awareness among the audience is important. Keeping the YouTube Channel stand out from the crowd and making it easily noticeable is the first thing that should be in mind while doing the design for YouTube Channel. Creating the banners and background colors matching with the company logo and brand is the first step in YouTube Channel Customization. 

Driving People to the YouTube Channel

The primary goal for any Social Media Marketing Campaign must be to bring visitors to the Social Media Platform and leading them to visit the website or directly contact with the business. For this the videos uploaded to the YouTube Channel must be engaging enough to make the first impression. Only when the user gets the idea about what the video is about they will visit the YouTube Channel again. A person who subscribes the YouTube Channel continuously for longer periods will have tendency to visit the website. 

Linking Directly to the Official Website.

The first thing most of the viewers of the YouTube video does is visiting the link on the YouTube Channel. Giving a link to the landing page of the business can lead more leads and providing a link to the products display page can give more exposure to the brand and products of the company. Adding the link to the website also have seo benefits. If proper link is given the YouTube channel which will be displayed on search results will also lead the customers to the website.