4 Important Factors that determine Mobile Friendliness of a Web Page

With the introduction Mobile Friendly Testing Tool by Bing it is clear that search engines insists web pages to be mobile friendly.  Search Engines like Bing and Google analyze web pages through their algorithm to find whether the web page is mobile friendly in many ways. The following things are checked in the Mobile Friendliness Tool introduced by Search Engine Bing.

Mobile Friendly Tag
Those who have visited the search results on Google and Bing through speedy connection might have noticed web pages being labelled as mobile friendly along with the search results. This is an indicator for the visitor to decide which results to click in the Search Engine Results Page. It has been found through various statistics that visitors prefer to go to the mobile friendly web pages on search results on both Bing and Google.

Ranking Factors
Search Engines display the most relevant web pages in search results page and along with relevancy mobile friendliness is also taken as a ranking factor. Currently Search engines like Bing and Google display the most relevant web pages and there might be some of the results not being mobile friendly.  If the web pages are showing relevant information with respect to a query having quality content then search engines might not penalise them due to mobile friendly ranking factor.  

There are a number of factors that determine the mobile friendliness of a web page. The following are some of the parameters that determine it.

1. NavigationNavigation of a web page consists of the menu buttons and links should be able to touch easily on mobile devices. The navigational elements should not close enough to cause difficulties in clicking them. It is favorable to use easy to tap buttons  that can be distinguished on the screen. preventing accidental clicks from close elements can be omitted through such design
2. ReadabilityIt is advised by search engines that the web page content should be easy to read without zooming into it. the size of the fonts as well as view port settings by the stylesheets should favor the readability of items in the web page. The size of the text elements should be clearly defined in the stylesheet of the web page. 
3. ScrollabilityIt should be noted that the content of a web page should fit inside the screen otherwise it will cause readers to scroll the screen to read content. Search engines prefers content to be scrolled vertically due to the easiness and horizontal scrollability along with vertical scrolling ability can cause confusion among users. It should also be noted that the web pages be visible both in portrait mode and landscape mode. 
4. CompatibilityThe content of the web page need to be compatible with the browsers on the mobile devices. Inclusion of flash elements hinders viewing on certain browsers. Playing of audio as well as video on the web page also should be compatible with the device and browser in order to make the web page mobile friendly. 

Bing Mobile Friendly Testing Tool
https://www.bing.com/webmaster/tools/mobile-friendliness/

Google Mobile Friendliness Testing Tool
https://www.google.com/webmasters/tools/mobile-friendly/

Growing Importance of Mobile Apps for Internet Marketing in 2015

The number of people who uses internet connection on mobile devices has increased significantly in the recent years. Companies spending on mobile marketing has also increased in the recent past. So it is essential to make the mobile apps marketing to be part of the marketing strategy in 2016. The top reasons why mobile apps should be integrated with seo is given below.

Number of Mobile App UsersMore and more people are buying mobile devices every day. The number of mobile apps being installed on the smartphones also increases every day as per several statistics. This is also critical for non it companies also making mobile apps. The time spent on mobile phones also shows increase in the recent past. It has also been found that the time spent on browsers is around 20% wheras the time spent on mobile devices are around 80%.

Competitive Mobile App StoresAs there are plenty of Mobile Apps in the Android and iOS Apps store competition is very high. However most of the apps are not optimized to be easy to find out. Use of proper keywords in title and descriptions are not effectively used by most mobile apps. Also most of the Mobile Apps downloaded to the device are free. Through Free Apps it is easy to market the content to the audience.

Unique User ExperienceMajority of Mobile Apps have unique user interface which are easy to navigate than websites. Use mobile apps to get things done is convenient compared to other devices. Overall ease of use is also greater in the case of Mobile Apps. This is due to the fact that minimum number of clicks is required to perform most of the actions. The efficiency of the Mobile is also higher as it can be made secure in many ways. Sharing information having privacy is also possible in Mobile Apps. 

PPC Tips and Tricks for Mobile Advertising

No one will disagree with the fact about the contribution of mobile technology in the success of business. Paid Per Click advertising also depend a lot on Mobile technologies in this new trend. The amount of Click to Call is increasing day to day. The following are some of the tips for increasing the success through Pay per Click Advertising.

1. TitlesThe attention span of a visitor to a website on mobile is less compared to desktop view. As the viewers will not view the ad for long the title plays an important place in the Ad copy. The title will be the first thing viewers see on mobile ads.

2. Search IntendWhile creating the ad one should give emphasis to the intend of the user. Purpose of the user visiting the web page should be fulfilled by clicking on the Ad. Calling through mobile phone is easy and so specific keywords that lead to make the user call must be tracked.

3. Mobile Ad Extensions
Ad extensions are easy way to keep the users engage more with the ad. This generally makes the ad view as extended ad showing more engaging view. Sometimes place extensions and other media extensions are used through PPC.

4. Call TrackingUsing Google forwarding number to track the calls are necessary to measure the success of Mobile Ad campaign. The length of the call which can be tracked can be used as a measurement in the success of the Mobile Ad campaign. 

Top Advantages of Advertising on Mobile through Location Video and Apps

In the last few years the money that is spent for advertising on mobile devices has been increased tremendously. There are several advantages of mobile marketing over traditional advertising methods. The following are some of the advantages of using mobile for advertising methods.

Present Everywhere
Most of the people using mobile phones keep their devices near themselves during most of the time in a day. Currently majority of population have mobile phones and browse media through them. Due to these reasons customers can be reached almost instantly. As customers can be interrupted during their usage, marketers can utilize at what time customers feel free to be interrupted.

Minimizing Errors in Targeting 
There might be several errors in targeting customers through mobile medium. This includes clearing cookies, changing IPs, changing locations etc. By properly tracking the IDs allocated to mobiles better targeting can be obtained. This will be helpful in finding out whether the user has been contacted earlier. Getting information about the Wifi networks and Internet Service provider information will also be useful in targeting customers.

Timely Ads at Apt Locations
As most of the users are always online it will be helpful in finding out at what time they use the specific Apps and where they will be located at a particular time. Finding out the time taken to reply to an Advertisement or SMS is also crucial in the case of Mobile Advertising. Generating QR Codes and using them through mobile devices can also be used in case a user is at a specific location.

Advantages of Mobile Search Engine Optimization

Gone are the days when Mobile has been used only for communication purposes. In the new era various Mobile Devices are being used for downloading applications, making online purchases and payments and more importantly for Searching Information from Internet. The use of mobile devices have made the life simpler with fewer clicks. As Google has recently announced that Mobile Searches has overcome Desktop Searches it is getting critical that mobile visitors need to pleased with better user experience.

Portability and Connectivity
One of the major reason why mobile devices have become popular is the portability factor. Business people who travel more have the option to connect through various mobile devices like smart phones and tablets. The ease at which customers can be reached easily is also contributing to the success of mobile devices.

Web Page Speed
As the time required to download a web page is considerably low for search engine optimized web pages it is quickly available while browsing through mobile devices.

User Experience
Those websites which are optimized for mobile devices offer better user experience. More people are satisfied after browsing mobile optimized websites that desktop views. It is also easy to give a positive impression among customers through Mobile Searches.

Time Spent on Websites
As far as mobile visits are concerned the time spent on a particular web page is less in the case of mobile devices. Getting attention among customers is a crucial factor in such cases. This usually happens because most of the people visit the website through mobile devices on the go. If the navigation and user experience is poor chances are that you are loosing new customers.

Location based Search
As most of the websites are having Google Place pages visibility of store locations in searches through Google can get more leads. When Phone numbers are visible in the search result page for clicking it is much easier for the store front to get direct calls.

Click to Call
Websites that are optimized to view on mobile devices are having Click to Call option which makes it easier for the visitors to contact you immediately.

Offline Options
There are several ways like QR Codes and SMS through which the website link can be reached through mobile devices. This is especially helpful in certain areas of marketing where brand names are unique.

Affordabilty
Compared to Mobile App development Mobile website development is much easier and less costly. In the case of Mobile Apps the device on which the App need to installed need to be configured.

How Mobile Internet change the way we browse Internet

The use of internet through mobile not only free us from the restraints of connection through wires in desktops but also helps people who doesn't have any means other than mobile to connect to internet. The latest report from Internet Society give importance to mobile usage and how this has changed during the last few years and will change in future around the globe.

With the latest array of devices that is available in the market the reach of internet varies across multiple combinations in functionality. About 94% of the population worldwide has been connected through mobile network, 48% of the population is connected by mobile broadband and 28% already have subscription to internet services. It is estimated that 71% of the population will have access to internet by 2019 and the number of countries having 3G mobile networks will also increase in the future. Majority of mobile phones purchased belong to smartphone category and the number of tablet pcs will exceed the sale of PC sales.

The recent report also comments that Mobile Internet is going to play a major role in bringing the next generation of internet users to world wide web. The number of landline connections has been surpassed by mobile connections in major parts of the world where it is difficult to get access to fixed line connections.

Interaction with government and commerce which are accessible through various apps gives the possibility of more social engagement. The report also points out that the vision by Internet Society which says "The Internet is for everyone" is aligning with the fact that future evolution is possible with social engagement through mobile internet.

Mobile Internet have many effects on sectors like education, healthcare and productivity along with leisure. There are certain areas that requires attention like privacy policy and tracking and new developers will find it difficult to penetrate into market.

The report gives the definition of Mobile Internet as the medium available on smart devices which provides access to various apps that can be used by anyone.