Importance of Ratings and Reviews on Google for Business

Reviews and Rating by Google on the Search Results page is a way to evaluate websites. Reviews is an evaluation which can be expressed in text whereas rating is the display on a scale of one to five. Google supports Reviews and Ratings for different kind of business products books and movies. When valid Schema markUp is shown on the web page this rating and review will be shown in Google search Results.

There are several guidelines and policies for showing the Review and Rating on the Google Search Results Page which are listed below.

• The markup about the review and rating should relate to a specific product or specific service as stated by Google. The correct Schema should be used for Books Movies and products.
• The visibility of Rating and Review shown be taken care of and users should be able to find the review and rating button on the Web Page. The Markup should be placed at a position visible to the users. 
• The Review and Rating should not be given to a category and care should be taken that the rating is given for a specific single product.
• The name of the Author must be specified for giving reviews. Keyword rich names are not allowed by Google. 

Using Advanced Search Techniques in Google

Sometimes it is difficult to find out results through Google Search. Google offers advanced search for finding out complex search queries. The advance search can be done with respect to websites and images.

The following filters can be used for finding out information in Google Search for websites

• Language of the Website
• Website from a Region
• Last Updated Date of the Webpage
• Search within a Web Site or Domain
• Finding out Where the search terms appear on the Web Page
• Safe Search for excluding content
• Search Results based on Reading Level Expertise
• Searching particular types of Files. 

The following filters can be used for finding images in Google Image Search

• Size of the Image
• Aspect Ratio of Images
• Color in Images
• Type of Images
• Images from a particular Web Site or domain
• Type of Image File
• Safe Search for excluding explicit Images
• Images based on Usage Rights

Including Punctuation marks and Symbols can also improve the search results.

Using + inside search box can give results of Google Plus Page and Blood Group Types

Using @ can show twitter and other social media handle in searches. 

Using $ can give price of the product being searched

Using # can give trending topics on various Social Media Platforms

Benefits of using Google Plus Collections for Small Business

Yesterday Google posted in its blog about the changes coming to Google Plus in the coming months. If you are among those who spend considerable time on Google Plus posting content and would like to group those posts Google Plus Collections is the answer. Google Plus Collections can make your updates to specific category which can be publicly browsed based upon the interest.

Sharing Tips
If you share useful tips on Google plus you can compile a Google Plus Collection and post into it depending on the categories. By looking into the collection Google Plus users can form an opinion about what might be the content you are going to post.

Running Campaigns
If you run campaigns then the stages of the mission through launching and steps can be posted regularly through collection. This will give an idea of what campaigns you run and how the followers can contribute to the success of the campaign

Organizing Ideas
If you share a lot of ideas that needs creativity then it can be shared and organized in Google Plus Collections. Mostly posts that have content related to crafts and cooking can benefit from such collections.

Highlighting Things to Do
For travel enthusiasts Collections can be created like visiting a place and things to do can be included in such collection. Landmarks and places that can be visited can be highlighted through proper organization of the Google Plus Collection.

Classifying Products
If you sell different products from wide range of category then you can categorize those products into different Google Plus Collections. This can help people find out different specification products from the same category

Showcasing Amenities
If you offer room renting services then you can showcase the amenities of the business. This can also be used as a way of getting reviews and testimonials. Food and Rooms can be showcased as separate collections for conveying the matter to the audience.