Three most Essential Factors of Converting Leads through Websites

Most of the visitors coming to a website are not ready to make a purchase or avail a service. In the process of buying they are actually looking for offers and information regarding products. It will be good to get the information of the majority of people coming to the website in search of information into future conversions. This process of obtaining information about people who are looking to purchase products are called pre transaction orders. For getting the contact information about these type of visitors the following things should be considered.

Call to Action
The first step in any conversion process is the Call To Action button that makes the visitor to Click. The Call To Action button commonly known as CTA should be easy to find and catchy to the eye. What will be the result of clicking the button should be written over it. Whether the outcome is applying submitting or downloading should be written over the top of the button to avoid confusion among the visitors.

Landing Page
The web page visitors are expected to come in order to read about products and make decision to purchase or avail an offer is called the Landing page. The title sub title description and image on the landing page should be clear and visible and should convey the information in an  impressive way in order to get more conversions. The content in the landing page should be compelling enough to make the visitors contact you through the form provided on the landing page.

Contact Form
The Signing Up form or Contact Form is the most important element of the conversion page. This is the upper portion of the conversion funnel one can seen as the starting point of the conversion process. During the contact form sending step it is essential to collect as many information as possible from the visitor. The more information you will have about the visitor the more will be the benefit which you can utilize. 

Top 5 Tips for Improving Conversion Rate Optimization

If the number of visits coming to the landing page is high and the rate of conversion is pretty low then it is time to do a detailed study about conversion rate optimization. The following are some of the tips for increasing the Conversion rate Optimization.

1. Analyzing Competitor's Strategy
One of the reason why your competitors are gaining multiple conversions are because of their strategies tested several times. Tracking your competitor's landing page properly by taking the screenshots is a good way of getting know how they are changing various elements on the web page. It is also good to try things your competitor website is doing which have not been tried by you. care should also be taken about not copying all strategies your competitor are doing.

2. Multiple Step Forms
Instead of reducing the number of form fields in the landing page it will be good to implement a multiple step form filling process. It has been found through various studies that if the form is divided into multiple steps people will try to finish filling it instead of leaving it. Asking for the Choice of product category first, then filling forms through each stage will seem easy for the user if multiple step forms are adopted.

3. Matching Call To Action
When people enter your website after searching for a particular keyword they expect to see that keyword in the web page. Matching the Call To Action with the user intend is a good way of compelling the user click on the submit button. Doing analysis of the keywords that are making the users to come to the site can be a turning point in finding out the decision taking factor to buy the product or avail services.

4. Feeling for Urgency
Most of the buyers would like to postpone a decision to buy a product or avail a service if there is no urgency. This tendency can be overcome by making a feeling to do something urgent fore the product sells out or the service for the season is sold out. proper control of various elements on the website like countdown timer and sold out counter are used by some of the marketers to create a feel of urgency.

5. Building Trust Gradually
people are concerned about their privacy and they do not like the information which is filled on the web page form to be used anywhere else. Guaranteeing about this one through a Privacy Policy will be good in building the trust. Adding banners which will clear out the concerns about spamming can help people trust the web page more and contact the business fastly.