How Videos can Benefit Online Marketing in 2016

Using Video is one of the coolest methods for promoting business over internet. Videos can increase the rankings through more engagement with customers. Youtube and Vine are the main social media platforms that are creating engagement through videos along with Facebook. Infact people have made YouTube as search engine for videos. When statistics are examined it has been found that YouTube have more viewers than Bing and Yahoo.    

One of the advantage of rich media in the form of video is the increased time spent by watching the video. The more time customers spent on watching the video the more will they be availing the service or buying the product. Having more videos being published regularly can make visitors return to the website.  

The following are some of the advantages for using video for marketing purpose.

Product Videos
For those business selling products in physical form videos are the best way to show off them to the world in three dimension. How a product actually look in real world can be seen effectively through videos.

To Do Videos
The how to do videos are those videos in which how a particular product is being used is shown. In this type of videos detailed information about how a product is being used will be explained in detail. New products marketing gets easy because it shows the demo of the product being used which the user can check whenever required.

Testimonial Videos
Several companies employ testimonial videos to showcase reviews about services and products on their website. Certain kind of Mobile applications also allows to create videos with their products which adds more authenticity to the product.

Industry News
Certain companies give outlook about the current trends in the industry through videos. These kind of videos generate regular views and viewership can be easily converted to more sales through the website.