Instagram Brand Building Tips for 2016

Instagram is one of the popular Social media Platforms around the world. Even Though there are huge number of people in Instagram most business do not utilize its full potential. Due to this business organizations are losing the increased level of engagement for their brands. Following are some of the tips for getting increased brand exposure through Instagram.

Partnerships
One of the most critical problems organizations face while marketing through instagram is that they don't have experience in gaining followers. Often people see brands having huge number of followers. Increasing followers on instagram is usually done with establishing partnerships with other instagram accounts. For this the first step will be to create a list of popular instagram accounts that have your targeting audience. Then asking them to give shout outs will give exposure to the brand. Often other instagram accounts give a share for share by sharing another users account and this way mutually benefiting for gaining followers. However if mass number of followers is needed then it is favorable to pay the instagram accounts having huge number of followers.

Convert Followers into SubscribersEmail Marketing is crucial for any business and if instagram followers can be converted into subscribers it will be beneficial for the company. Those subscribers continually getting emails will eventually buy products and avail services from you over a period of time. Adding a link in the Bio is the easiest way to get followers click and reach the lead generation page. However care should be taken to make the bio as short and meaningful as possible. The landing page also should have offers that compel the users to give email for signing up the newsletters.

Creating Good Content
Content created for Instagram should be beautiful so that people like them after seeing them. Also the content should be easy to understand with minimum number of words. The image should contain beautiful elements and the text should be catchy in order to make the instagram post successful. Images that have a story and creates emotion are among the most shared ones on instagram. The images should also align with the brand and business to get more exposure to the products. The text accompanying the post should also match with the image. More engaging posts can be obtained by asking questions inside the text content.